On Monday, we finished the topic of advertising by watching a campaign that supported the rights of the LGBT community. What was curious is that the campaign was launched by Burger King, a company whose ads had traditionally been linked to chauvinism and manliness. We discuss the impact and implications of such a campaign. Then Katie showed us some traditional stereotypes that ads usually exploited: how gender roles are identified and transmitted since childhood in toys ads; how white skin and light hair is construed as ideal beauty and contrasted to dark skin and how husbands are displayed as useless and wives still portrayed in the traditional role of the house maker.
Wednesday and Friday we only had time for your first presentations. I am glad to see that most of you incorporated the things we discussed in class. I am sure each time we all see the improvements.
Next Monday, we will not have class because of the Colloquium the School of Language Studies will be celebrating. Wednesday, we will listen to the last presenters. Two classes were not enough for all to present. I think we will need to plan three classes (or two and a half) for presentation 2.
If you started working on the extensive listening, you should have already completed 4 forms. Click here to see the record on who has started and what has been done. This record contains the information up to Friday March 13th.
Have a nice weekend and see you on Wednesday.
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