Last week we covered persuasive techniques in advertising. Advertisers use different strategies and method to convince people to buy their products and brands. Most strategies fall in one or more of these domains: a) establishing credibility (ethos); b) appealing to emotion (pathos); or c) appealing to reason (logos).
Within these three broad appeal, there are sub-techniques such as the use of loaded language, the use of celebrities, the bandwagon effect, transfer of feelings and so on. These are some examples of very persuasive ads we watched in class.
This one used a celebrity, bribery, appeals to credibility (Stratford experts) and ego.
This one appeals to chauvinism and manliness (real men eat meat), humor and uses a catchy song.
This Monday we will have a brief review activity on advertising with Katie and a some final comments on the topic. Remember that this Wednesday you will start with your first in class presentations.
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